SERP, Schema & Rich Results · Glossary term

Local SEO explained without jargon.

Optimization for geo-localized searches ("bakery Bucharest", "plumber sector 3"). Based on Google Business Profile + LocalBusiness schema + reviews.

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Extended definition

Optimization for geo-localized searches ("bakery Bucharest", "plumber sector 3"). Based on Google Business Profile + LocalBusiness schema + reviews.

Context and application

Local SEO is the category with the highest ROI value for businesses with physical location. Components: complete Google Business Profile (all fields, photos, weekly posts), LocalBusiness schema on site with address + phone + hours, consistent citations (NAP — Name/Address/Phone — identical across all directories), positive reviews with response to all (positive and negative), local-modified keywords in content (“Brașov SEO audit” instead of “SEO audit”). Google Map Pack (3 local results next to map) is the target — appearing there brings 3-5x more traffic than organic position 1 on the same query.

Related terms

Schema markup.

Rest of the glossary

The SEO Master PRO MAX glossary has 58 essential terms, organized in 7 categories (Audit & Technical SEO · Content & On-page · Performance & Core Web Vitals · Backlinks & Authority · AI & Search 2026 · SERP, Schema & Rich Results · Privacy & Compliance). All with clear definitions, extended context, concrete examples.

← All 58 terms Category: SERP, Schema & Rich Results

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